nothing dog, what's up with you
our inspiration
what began as a joke turned into a way of life
we are fueled by the fun found in everyday life, by love and generosity, by tails that wag, by our friends and family, by the good and kindness in people, by nature and the outdoors, by new adventures, and by a desire to achieve something meaningful in life and live life to its fullest
whether it's finding the perfect line, the perfect wave, hiking to nature's most inspiring vista, watching the sunrise or sunset, or simply kicking back with your toes in the water, updog is about finding those moments when you feel relaxed, inspired, and charged with life
we believe that life's better when you forget what's holding you back and find what truly makes you happy
so, lose the leash and find your happiness....that's what's updog!!
